:)". If you were to come at them with the level of curiosity Kira is slinging above, they might get too bewildered to continue. Nashville, TN. This is your chance to reinforce their decision and show them WHY it was a good move. Nashville, TN. They all have some relation to the kitty litter. You don't need them to name their firstborn child after you. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. Click here to get one 100% free (and simple) copywriting tip every week. But let's be honest: They're not completely sold yet. Okay, so I’ll stop teasing you now and actually get into what the hell I’m talking about. PublicRecords360 is designed to help you safely find people and learn about others. And in my opinion, you shouldn't try to get anything else from them right now. And I respect that. Robert Lucas Conversion Copywriter. And they tie into the Big Promise that TCCIRL (not an affiliate link, btw) is an event you would regret missing. Robert Lucas. Spotify's 2019 Wrapped Campaign is a great example of this. Join Facebook to connect with Robert Lucas and others you may know. Here’s a quick example off the top of my head for kitty litter: But now I think I’m their favorite stop. Background Personal life. This is not a question your reader is consciously thinking about. You've won. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. We found 1853 entries for Robert Lucas in the United States. You sign up for someone's email list and you immediately get bombarded by sh*tty emails you don't care about. I got a message on LinkedIn the other day from a financial advisor promoting a webinar he’s hosting in a few weeks. You're part of the solution. (Shoutout to Kyle Milligan for his incredible breakdown of this.). But you should give your reader a little detail about WHY they've made a good choice. Get started Geni World Family Tree. Read writing from Robert Lucas on Medium. And I'm not sure those statements are facts, because I made that up on-the-fly. Younger, more connected audiences are used to the absurd. View the profiles of people named Robert Lucas. Robert Lucas is on Facebook. Photo by Christian Stahl on Unsplash. 1001 others named Robert Lucas are on LinkedIn. Then, when I thought about sharing it with people, I started thinking: Surely, someone has discovered this before…and when I point it out and call it this brand-new thing, people are going to say…, “Robert — you know we’ve seen this shit before, right?”. Because you HAVE to find out what the heck all these random statements have to do with each other. Robert has 3 jobs listed on their profile. That's not perfect. Robert, A Lucas was born on month day 1902, at birth place, Illinois, to Eber Lucas and Mary, Belle Lucas. Join Facebook to connect with Robert Lucas and others you may know. Here’s another one from a Heatseekers promo from Money Map press. Specifically, it’s a tip to help you write simple, attention-grabbing leads without having to work any copywriting wizardry or black magic f**kery. View the profiles of people named Lucas Roberts. 1002 others named Robert Lucas are on LinkedIn. Stacking one fact on top of another. If you're like pretty much everyone else in the marketing world (myself included)... You've promised someone a free resource in exchange for their email address. See others named Robert Lucas Add new skills … (Seriously. They barely know you! We write to find purpose, stay sane, and try to make meaning out of life. In fact, they work better when they’re entirely separate from one another. A good Welcome Email is your chance to say: "Hey Reader, the fact that you gave me your email address is a big deal. Get full address, contact info, background report and more! It's about your reader. You've just met this person. (In fact, you should actually tell some people to unsubscribe. This is probably the most basic example of Fact-Stacking we have. There's no confusion of: You COULD add a little context here too. So if you're not cool with that, just click the unsubscribe button below. Jersey City, NJ Robert Lucas You have your reader's attention. And my laundry room used to be my least favorite room in the house…, And I never understood why Mr. Whiskers was always licking his paws…. Most of the time, I share helpful content. This time from an Agora Financial promo. So here they are. Thanks! Don't get greedy. I’m not a kitty litter producer. You've seen the damage fast fashion causes to the environment... You understand the devastating effect it can have on local economies... And you actually care about the poor families who produce the garments people wear every day. Robert C Lucas will not be notified of your purchase. Ask them to send you a reply and let you know who they are. Robert ay may 11 mga trabaho na nakalista sa kanilang profile. Quick note: This article is not meant to throw shade at the writer who wrote these emails. That tension causes your reader to continue reading to find out what the hell is going on, propelling him to your Big Promise — which ties all your facts together. Nashville, TN. You know there’s some strategy or tactic behind these facts…. 1002 others named Robert LUCAS are on LinkedIn. A lot of people use their full name as their email contact name. Robert Lucas Conversion Copywriter Nashville, TN. Templates are great. I couldn’t write this article a year ago. Another one. "As a reminder, here are a few things you'll learn: The 2 foundational elements of good subject lines (PLUS 3 examples of these foundational elements in action), The “Trail of Beans” trick I use to write emails that keep readers engaged from beginning to end, How to inject personality into your emails with an incredibly simple “best friend” exercise, How to structure your email so people actually read it, One question you should ask yourself when you finish writing an email to make sure it has maximum impact". They're going out on a limb here! More on that in a minute. What do garbage men, a laundry room, and a cat all have in common? vSphere 6.7 Foundations: Storage ; vSphere 6.7 Professional Part 09: Backup and Recovery; Cloud Complexity Management for Multicloud Deployments; You want to find out the “secret” behind the facts. You'll both be better if you move on.). Because a reader's first impression of your company will stick with them for a while. So I'm only going to send you good stuff, starting right now.". Don’t let me be that guy at the party with spinach on his teeth. But by the time they're done reading, you should have answered all of their questions... Or you're gonna create some frustrated subscribers. PublicRecords360 does not provide consumer reports and is not a consumer reporting agency as defined by the Fair Credit Reporting Act (FCRA). You eventually find out that they are all regrets. So, when you show up to the party, announce yourself clearly. Then, all you have to do is stack ’em up and find a way to tie them to that Big Promise. By taking action to download your lead magnet or sign up for your email list, your reader has drawn a line in the sand. She just starts throwing statements at your face. Simplicity wins. If you plan to email every day and they hate it every time an email shows up in their inbox...it's not gonna work out. I'm excited for you. While this one is more straightforward — it still keeps you reading. But you should ask them to do something that helps them further understand the value of your brand. Copywriter. Who are they now that they're a part of your tribe? View Robert Lucas’ profile on LinkedIn, the world's largest professional community. This isn't about you. Every day, Robert Lucas and thousands of other voices read, write, and share important stories on Medium. Curiosity Subject Line Templates. When this idea first popped into my head, it was really cool. As a reminder, here are a few things you'll learn: One question you should ask yourself when you finish writing an email to make sure it has maximum impact, "HOLY CRAP THIS EMAIL IS A BANGER...AND I WROTE IT MYSELF! View Robert Lucas’ profile on LinkedIn, the world's largest professional community. (You can do that later.). Tingnan ang profile ni Robert Ramos sa LinkedIn, ang pinakamalaking komunidad ng propesyunal sa buong mundo. Copywriting formulas and templates made me a better copywriter. I call it: If you’ve got even the slightest bit of creativity in your bones, it can be one of the easiest ways to write a lead ever. :). So your goal is to prove you're a normal, trustworthy person who does what you say you'll do. So they continue reading. Include this LinkedIn profile on other websites. It’s just a series of facts (my true opinions about shopping for clothes as a tall, thin dude in America) that hit on the reader’s pain points and leave him wondering: Okay — so what’s going on here? Shift Extrusions Operator at Gradus. Robert Lucas . A good Welcome Email is your chance to say: "Hey Reader, the fact that you gave me your email address is a big deal. They've taken a step toward a new reality. (You’ve seen an Old Spice commercial lately, haven’t you?). This is the perfect chance to get them to engage with your business a bit more. Include this LinkedIn profile on other websites. Because they need to do it, just like a hungry person needs to eat. | robertlucas.co. Why is the lead magnet they're receiving important? At this point, your reader has dipped a metaphorical toe in the water. To make Fact-Stacking work, all you need is one Big Promise and a few random (or not-so-random) ideas. I went through my 29x29 Sales Letter Project to see if I could find any examples of Fact-Stacking in my own writing. See the complete profile on LinkedIn and discover Robert’s connections and jobs at similar companies. You Can Quote Me: “Quotation Marks are Confusing.”, The System I Used to Write 5 Books and Over 1,000 Blog Posts, Why You Need to Stop Editing While You Write, The Best Way to Deal With Haters Is to Not Even Respond, Write like a journalist — 6 AP style tips — Part 1, How I Write a Stupid Amount of New Content, Effortlessly, Here’s What You Need to Do: Absolutely Nothing. This one is less random than Kira’s, which makes it perfect for Money Map’s older audience. But it's one you should answer to increase the odds they'll read your emails in the future. Let them know it's safe. What are you getting at? So I'm only going to send you good Robert Lucas Conversion Copywriter. The name Robert Lucas has over 1677 birth records, 516 death records, 445 criminal/court records, 4936 address records, 787 phone records and more. Just another reminder that knowing your audience is key. Now you're trying to get them to take a step toward the shallow end of the pool. Here's a good example: Keep it simple here. To cause your reader to wonder: Because his desire to find the answer to that question is what will keep him reading. The goal of Fact-Stacking is to build tension. What the hell do these things have to do with each other? (You know, the one I've been referencing throughout this post.). See others named Robert Lucas Robert’s public profile badge. Join Facebook to connect with Lucas Roberts and others you may know. And that’s not an “old people” joke…. So we're on the same page, I email my list at least once per week. So this article is a commentary on the copy not the person… See the complete profile on LinkedIn and discover Robert… Freelance copywriter and growth strategist with over $100MM in sales for health and fitness brands. Specifically, it’s a tip to help you write simple, attention-grabbing leads without having to work any copywriting wizardry or black magic f**kery. But another thing to consider is using a format like: This is helpful because it immediately reminds the reader where they know you from. Robert Lucas Conversion Copywriter. My search was, for the most part, unfruitful, but I did find one example from Day 11 worth sharing. Here’s my favorite example of Fact-Stacking, from Kira Hug of The Copywriter Club. And that’s actually part of my fear. I have written a lot of bad copy in my day. It's an unknown. And it sounds like an ugly, overgrown haiku, but I think you get the idea. Let's say you're a sustainable clothing brand. See others named Robert Lucas Add new skills with these courses. Tingnan ang kompletong profile sa LinkedIn at matuklasan ang mga koneksyon at trabaho sa kaparehong mga kompanya ni Robert. They've made the decision to give you their email address. 258 Followers ... I’ve got a quick little copywriting tip for you. Robert has 4 jobs listed on their profile. Most of them are here to keep your reader happy. Robert has 4 jobs listed on their profile. That's why I've identified these six questions you should answer in your Welcome Email. Robert Lucas. Get out there and write your Welcome Email. It won't hurt my feelings. Do that, and you'll end up with a damn good Welcome Email. ), In what cases should they unsubscribe? At this point, it would be easy to turn the focus on yourself: "Here at XYZ, we're all about blah blah blah.". View Robert Lucas’ profile on LinkedIn, the world’s largest professional community. Founder of Freelance Like A Pro. Because a reader's first impression of your company will stick with them for a while. DO NOT make this complicated. Robert Lucas (July 25, 1962 – November 23, 2008) was an American blues musician, singer, guitarist and harmonica player, who became the front man for the group Canned Heat in the mid 1990s and was also a solo artist. They've taken a step forward by giving you their email address. There's a question in their mind that hasn't been answered yet. This is where you can talk about yourself... Why is being on your email list important for your reader? If someone has just given you their email address, they're not used to seeing your name in their inbox. When they are all seemingly out of left-field and your reader is thinking: What in the actual f**k is going on here? Your Welcome Email is a big deal. Robert Lucas Conversion Copywriter. Robert Emerson Lucas Jr. (born September 15, 1937) is an American economist at the University of Chicago, where he is currently the John Dewey Distinguished Service Professor Emeritus in Economics and the College.Widely regarded as the central figure in the development of the new classical approach to macroeconomics, he received the Nobel Prize in Economics in 1995 "for … Robert Lucas 1902 1966 Illinois South Dakota Robert A Lucas, 1902 - 1966. Just give them the link. It’s less overt in that you know something is happening. See the complete profile on LinkedIn and discover Robert’s connections and jobs at similar companies. Since this thing is so simple, I’m almost forking positive somebody’s discovered it before. Tell them to go read the free guide you sent. But you get the idea. 11 min read. [NAME], you're no longer part of the problem. And that's fine. Looks like you requested access to my ebook: This is how you write a good email. And they want to find out that answer. Robert has 4 jobs listed on their profile. (Click here and it will download instantly.)*. These facts don’t have to support each other. Promise. (Emphasis added). But you keep reading to find out what it is. Create a free family tree for yourself or for Robert Lucas and we’ll search for valuable new information for you. Nashville, TN. Numbered lists are great. "WE'VE been so lucky to share this time with YOU." See others named Robert LUCAS Robert’s public profile badge. You don't have to include bullets. Give them what you promised, because your goal now is to earn their trust. Even though the facts being stacked in this promo are related, they’re still ambiguous enough to spark a sense of curiosity. Robert Lucas is a direct response email copywriter who helps companies earn more money with email. But I'll probably try to sell you something at some point. (It's what I do.). You got their email address. I’ve got a quick little copywriting tip for you. It's easy to overcomplicate this, but here's how to make it easy on yourself (and your reader): Structure your Welcome Email around 6 simple questions. And they seemingly have nothing at all to do with each other. And I respect that. And if you want more email copywriting tips... Click here to download my email copywriting guide, This is how your write a good email. The Big Promise, which we were leading into, is that this new kitty litter is better for x, y, and z reasons. But questions 4 and 5 keep them engaged (in your Welcome Email and your future emails too). And you don't have to sell too hard. 1001 others named Robert Lucas are on LinkedIn. Or encourage them to keep an eye on their inbox tomorrow, because you're going to send them something else they'll like. And I have good news: Here's your free ebook. Don't get too quirky yet. Find Robert Lucas's phone number, address, and email on Spokeo, the leading online directory for contact information. Robert Lucas Conversion Copywriter. They've inched toward becoming a new person. The main goal of Fact-Stacking is to build tension. Exactly what it sounds like. The writer just used facts about Trump and his financial statements (which have been hot-button topics) to grab the reader’s attention long enough to get to the most important part of the letter. Robert LUCAS. Help them understand what that means. (If you used bullets on your landing page, you could even include them here.). Nashville, TN. September 3, 1932 - September 21, 2020 (88 years old) Spring Valley, IL Services By Barto Funeral Home - Spring Valley And I believe these email subject line templates could help you write better subject lines. The clearer you are up-front, the happier you -- and your subscribers -- will be. So — how do you actually do Fact-Stacking? ", P.S. shift extrusions operater at gradus. 1002 others named Robert Lucas are on LinkedIn. I’ll leave it to them to figure out their own competitive advantages. What will you do with it? Your Welcome Email is where you deliver that lead magnet. Find Robert Lucas in the United States. Readers keep reading because they have unanswered questions. Then, you unsubscribe and start thinking it's all over... Until they show up in your inbox AGAIN the next day. See the complete profile on LinkedIn and discover Robert’s connections and jobs at similar companies. Without tension, you’re not stacking facts, you’re just being boring, and people will stop reading. You could include something like: You joining us today means you're tired of accepting the status quo of the fashion industry. Make it easy to unsubscribe. Robert has 6 jobs listed on their profile. You’re presented with a series of seemingly unrelated facts. Theory is great. I’ll admit — it’s not my best work. This next example is from Derek Halpern’s Sales Page That Converts course. Let's say you're delivering a free guide called "This is how you write a good email. But what does this actually look like in practice? See others named Robert Lucas Add new skills with these courses. Lucas … What’s interesting about this lead is that it focuses specifically on facts about Donald Trump —, But after the lead is done and the Big Promise is made…. No need to overcomplicate this. Originally published at robertlucas.co. 4,305 records for Robert Lucas. 1003 others named Robert Lucas are on LinkedIn See others named Robert Lucas Robert’s public profile badge Include this LinkedIn profile on other websites Robert Lucas Graduate Mining Engineer. Notice how Kira doesn’t even have any sort of intro. You don't need them to buy a product yet. ", When you deliver that lead magnet, include a little bit of info about why it's important. OPS Supervisor at Canada Post / Postes Canada.
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